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Business Transformation

URBANICA

– A Story in Every Chat

URBANICA is a contemporary fashion label catering exclusively to women, offering stylish and affordable wear for every occasion. With a focus on quality, comfort, and trend-forward designs, Urbanica has successfully built a loyal online customer base. Hosted on our Somastra platform, their seamless eCommerce experience reflects the perfect blend of modern fashion and smart digital retail.

– Style That Moves With You

URBANICA redefines women’s fashion with pieces that blend elegance, comfort, and everyday versatility. From casual fits to chic statements, their collection meets the modern woman’s wardrobe needs. Powered by Somastra’s mobile-optimized platform, Urbanica delivers a smooth, stylish shopping experience right at your fingertips.

What About Sales?

Urbanica Monthly Performance Overview

Our campaigns delivered strong results, with Couture achieving a 5:1 ROI and Wardrobe maintaining a solid 4:1 ROI, reaching over 120,000 users combined. With 60% of our audience being female, and peak engagement between 6–8 PM, we see high interaction around Lifestyle and Tips content. The 26–35 age group forms our core audience (45%), guiding our creative and strategic direction moving forward.